Research and Dissemination
Perspectives on Higher Education
Higher Education as a Path to Discovery and Leaving a Mark
Higher education must go beyond the mere accumulation of knowledge; it should be a profound journey to transform and enrich our essence. My passion lies in accompanying educators and students on that journey, so they may discover their own voice, tell their personal story, and make their knowledge visible in a way that allows them to leave their mark on the world. Discovering and showcasing one’s personal brand is crucial.
In this 21st century, higher education is constantly reinventing itself, shaped by the transformations of professions, individuals, and their dreams. In this context, learning spaces must be more than repositories of knowledge; they should be laboratories of identity, values, and action. A place where we not only learn the what, but also the how to be and the how to act, with commitment and authenticity.
Now more than ever, we need the courage to show ourselves as we truly are. There is an urgent need for our voices to be heard and our identities to be seen.
Achieving deep self-awareness and discovering our talents is more important than simply acquiring data. We must be conscious that what we choose to learn—and how we learn it—reflects who we are, what we value, and where we want to go.
This is the invitation: for higher education to become that space where personal brands are discovered, affirmed, and projected into the world—leaving an authentic and lasting mark.
“Education does not change the world. It changes the people who are going to change the world.” – Paulo Freire
Dr. Lic. Sonia Grotz
Professional Background
Dr. Sonia Grotz holds a Ph.D. in Higher Education from the University of Palermo and a Bachelor’s degree in Marketing from UADE. She combines a strong academic background with extensive practical experience. As a Personal Brand Coach and Preschool Education Teacher, she has developed a comprehensive approach that blends marketing and coaching to enhance the visibility and authentic development of individual talent.
She has taught and lectured at leading educational institutions in Argentina, Mexico, Spain, and Croatia, bringing a global and multidisciplinary perspective to higher education. Currently, Sonia serves as Vice Dean of the International Relations Office at PAR University of Applied Sciences in Rijeka, Croatia.
She is the author of several books, including Personal Brand: Far from Objectification, Close to Your Being and the third edition of Personal Brand: How to Make Your Talents and Natural Skills Visible (Penguin Random House), as well as Conscious Profession: Spirituality and Business.
As founder and director of Creativa Consulting, she has led the firm for over 15 years. Her focus has been on building commercial, professional, and personal brands, helping clients transform knowledge into identity and visibility.
Books
Personal Brand: How to Make Your Talents and Natural Skills Visible is the first book published in Argentina on this subject.
Through reading this book, you’ll be able to engage in deep self-reflection, gain awareness, accept and value who you are—while remaining open to expanding your horizons. As human beings, we need to project ourselves into the future, we seek to leave a mark, we long to find meaning in our existence, and we cannot bear to be invisible.
As you turn each page, you will learn how to design a plan so that your future is not a random outcome of history, but the direct result of your actions and desires.
Conscious Profession is an exploratory journey into new contexts that allow us to feel more fulfilled. Developing our Professional Brand fosters well-being and helps prevent us from becoming human commodities.
Do you know what it means to be a conscious professional?
Spirituality does not necessarily imply religiosity. In times of change, with few certainties and fluid realities, it is essential to incorporate tools that strengthen us to face the challenge of professional positioning.
Conscious Profession is a book filled with valuable tools for redefining your career—at any stage of your professional path.
Personal Brand – Have You Ever Felt Invisible?
This updated e-book version of the widely reprinted original is a guide to discovering your talents and enhancing your results.
Through reading this book, you’ll engage in deep self-reflection, raise awareness, accept yourself, and value who you truly are—without losing sight of opportunities to expand your horizons.
As human beings, we need to envision a future, we seek to leave a mark, and we long to find meaning in our existence. We cannot bear to be invisible.
As you go through its pages, you’ll learn how to design a plan so that your future is not left to chance or history, but becomes the result of your own actions and desires.
Guia Pratico para Descobrir e Potencializar sua Marca Pessoal (Portuguese Edition) Edición Kindle
Edición Portugués
…para potencializar seu desenvolvimento pessoal e carreira profissional
… para alcançar um benefício emocional
… para aumentar sua motivação
… para melhorar seus resultados econômicos
Digital Notebook: “Practical Guide to discover and enhance Your Personal Brand”
Personal Brand… for what?
… to enhance your personal development and professional career
… to achieve an emotional benefit
… to increase your motivation
… to improve your economic results
… to build a better world together
Publications
Doctoral Thesis:
Challenges of Being a Researcher in the 21st Century: Exploring Digital Identity in Academic Social Networks
University of Palermo. > View full thesis
Peer-Reviewed Academic Articles:
*Digital Identity and Academic Social Networks
Published on ResearchGate. > Read article*Learning Challenges in the Knowledge Society: Technology as an Opportunity for Knowledge Management and Lifelong Learning
Published on ResearchGate. > Read article*The University and the Challenge of Lifelong Learning
Published in Palermo Business Review, University of Palermo.> View publication
Education in Action: Educate, Share, Inspire
In this gallery, you’ll find images that capture unique moments—participation in conferences, workshops, presentations, and meetings where intercultural learning takes center stage.
These memories reflect a passion for knowledge and a professional commitment to leaving a meaningful mark.
Let’s connect. For conferences, courses, and workshops related to higher education, schools, companies, and organizations, please reach out via: soniagrotz@gmail.com
© All Rights Reserved | Power by Creativa Consulting