Self-efficacy, understood as the belief in one’s ability to achieve goals, is positively influenced by the professional visibility students build on social media. According to Bandura (1997), self-efficacy is key to motivation and perseverance when facing difficult tasks. Presence on professional platforms allows students to showcase their skills, projects, and development, which strengthens their confidence and sense of competence. At the same time, it lays the foundation for a future professional career.

Moreover, online visibility facilitates networking opportunities that can lead to academic and job prospects. Strategic personal branding management on social media, such as LinkedIn, represents a tool for students to project an authentic and dynamic professional image, favoring their effective integration into the labor market.