For higher education faculty, personal branding and self-esteem are closely linked and support their academic and pedagogical performance. Cisneros (2019) emphasizes that a well-developed personal brand helps professors perceive themselves as comprehensive role models for their students, strengthening their confidence and commitment to teaching. This visible and recognized identity in the educational field creates an environment of trust that promotes collaborative and participatory learning.

Developing a personal brand is also a key professional competency that directly impacts educational quality. Flores and Portilla (2024) highlight that personal branding competence enables teachers to effectively position their knowledge and experience, fostering an active and recognized role within the academic community, which increases their self-esteem and institutional belonging.