Personal branding education is not exclusive to students; university professors also need to develop their visibility and brand consistency at academic and professional levels.

For educators, personal branding reinforces professional identity, validates their strengths, and clearly communicates their value proposition to students, colleagues, and broader academic communities.

Also, professors with a defined personal brand can attract more research opportunities, international conference participation, and collaborations with other universities or companies, boosting their impact and prestige.

However, many lack formal training or updates in this area, limiting their ability to use digital tools, manage online reputation, or craft a clear and motivating message.

Implementing personal branding training programs for professors would benefit not only their individual development but also the quality and positioning of the educational institution, creating visible and authentic academic leaders.