Despite the growing importance of personal branding, many universities do not include specific training on this topic for students. This represents a significant gap in preparing them for professional and academic life.

University students often focus on acquiring technical or theoretical knowledge but neglect how to project an authentic and consistent image that supports their personal development and makes them visible in their fields of interest.

This gap directly affects professional opportunities; without a cultivated personal brand, students may miss recognition by employers, mentors, or collaborative networks.

Including workshops or courses on personal branding in curricula would help students identify their unique capabilities, set clear goals, and use digital tools to amplify their presence on strategic channels.

Complementarily, these skills strengthen autonomy and self-confidence, essential ingredients for academic and workplace success.

Therefore, it is urgent for educational institutions to recognize this need and promote transversal personal branding education so students can develop their full potential and effectively increase their visibility.

• Imagine if you could teach the students how to showcase their unique value and connect meaningfully with employers, mentors, and networks.
• Think how good it could be to have students equipped not just with knowledge but with the tools to highlight their strengths, set clear goals, and use digital platforms to amplify their presence.
• Personal branding education also nurtures autonomy and self-confidence—key drivers for academic and professional success.

I truly believe that  It’s time for universities to recognize this urgent need and integrate personal branding across curricula to empower students fully.

Dr. Sonia Grotz